NEWS RELEASE

DownEast Outfitters Suits Up with Carabiner Outdoor
to Launch New Consumer-Focused Campaign

ATLANTA (November 18, 2008) – Carabiner Outdoor, a consumer marketing and public relations firm, today announced DownEast Outfitters has selected Carabiner Outdoor as their PR agency of record.  Having handled PR for great consumer brands such as Eureka! Tents, Silva Compasses, and VO CZiP gloves, the PR veterans at Carabiner Outdoor will help DownEast launch a new consumer-focused campaign to drive awareness and sales. 

DownEast Outfitters, a provider of stylish clothing, home furnishings and accessories at affordable prices, found Carabiner Outdoor well-suited to meet their PR needs.  "DownEast is looking for ways to build brand awareness and customer loyalty on both local and national levels. Carabiner Outdoor’s extensive experience and relationships allow us to reach those audiences and build on our core regional market of retail stores in the Intermountain West while expanding a national presence for our DownEast Basics line. We are happy to connect with Carabiner as a partner to help us build our business," said Klane Murphy, CEO of DownEast.

A cutting-edge PR firm with knowledge of traditional PR outreach methods as well as interactive media and social networking, Carabiner Outdoor came to the table with creative ideas and a strategic approach to maximize DownEast's resources and results.

"DownEast is a style trendsetter committed to offering quality products at an affordable price – key components that are important to today’s consumer. We are pleased to help them communicate those messages to the market at large and to explore new ways to reach target audiences," said Peter Baron, founder of Carabiner Outdoor.

About Carabiner Outdoor
Carabiner Outdoor was founded in 2006 by marketing veteran and outdoor enthusiast Peter Baron. The agency specializes in marketing and public relations services for consumer brands, including apparel, retail, sports and outdoor companies. With 80-plus years of consumer and B2B PR and marketing experience and over 400 product launches under our belt, we can hook directly into the core of your business, without the learning curve of other agencies. For more information, visit www.carabineroutdoor.com.

Information Contact
Kathy Cabrera
Carabiner Outdoor
770.569.8221
kcabrera@carabineroutdoor.com