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Outdoor and Sports PR Experience You Can Count On
Peter Baron: Leader of the Pack
Baron co-founded SocketPR which was acquired by Hill and Knowlton and is now known as Blanc & Otus in Atlanta. Prior to founding Blanc & Otus/Atlanta Baron was a partner and VP at Alexander Communications (now OgilvyPR Worldwide). His earlier experience includes public relations work for clients at Cohn & Wolfe in New York City. Baron received a bachelor’s degree in journalism and PR from the University of Utah. Martin Baron: Trip Guide
Skilled in executive management, Martin has successfully developed operations throughout the U.S. and Europe, created new strategies in advertising and marketing, and expanded into new industries and markets. He has consistently achieved double–digit gains in revenues and profits in building world-class brands. Martin was educated in the United Kingdom with an emphasis in business and economics. He also has management qualifications in operations management. Martin is married with six children and resides in Salt Lake City, Utah where he enjoys skiing in the winter and hiking with his family in the spring and summer. Jan Sisko: The Messenger
Her consulting background includes serving in senior management capacities with national PR firm Ketchum in Dallas and three independent PR agencies in Atlanta: Rountree Group Communications Management, Duffey Communications, and Kaiser Marketing Group. Jan’s exemplary business, marketing and public relations work has been recognized with seven Phoenix awards from the Public Relations Society of America, Georgia Chapter, one AMY award from the American Marketing Association and a MAX award for marketing excellence from Georgia State University. She holds a bachelor’s degree in journalism from the University of North Texas, majoring in public relations and minoring in business. Kathy Cabrera: Guarding the Campground
Her writing portfolio includes Web sites, press releases, bylined feature articles, brochures, direct mail campaigns, and surveys. Kathy is also a contributing writer to Camping Life Magazine. An all-honors program graduate, Kathy earned a bachelor of arts degree in communication studies from Canisius College in Buffalo, New York. She also holds a master of fine arts degree in writing from the University of California, Los Angeles. Kathy enjoys testing new outdoor gear, shopping for clothes, writing, reading books and producing independent films from a home base in Atlanta. John Wieschhaus: Outdoor Adventurer, Creative Director and Senior Designer
John has honed his creative skills over the last 16 years by working with some of the best advertising agencies and creative talent in the country. He was recruited to Atlanta from Young & Rubicam in Kansas City, Missouri to work for Doyle Dane Bernbach, then on to Bozell, Inc, WestWayne, Freebairn and Company before going on his own. Now he calls his new business Wish Haus Art Direction and Design to help pronounce his last name. He continues to get assignments from people who have worked with him before, were referred to him or have seen his portfolio. His work has been recognized in the local awards shows over the years as well as the national creative shows for his consumer and B2B work. His portfolio contains TV, print advertising, collateral, catalogs, POS, outdoor, direct mail and trade show materials. His client work includes BellSouth, Amdro Fire ant killer, Aaron Rents, BP and Castrol heavy duty lubes, SunTrust Bank, Century Security Bank, American Cyanamid, Union Carbide, AGCO, Case IH, Kubota, Skylight Financial, Chamberlin Edmonds Revenue Recovery, Healthfield Home Health, Aerotek and Onsite Staffing, Saia Motor Lines, Spartan Express Motor Lines, Atlanta Motor Lines, Western Star Trucks, Great Dane Trailers, Eureka! tents, Silva compasses, Camp Trails backpacks and Simmons mattresses. His wife, who is a special education teacher, still questions the stop light from a photo shoot that hangs in the basement family room. His daughter and two sons have not chosen the creative profession but say they enjoy the stories. John’s an Eagle Scout, an Army veteran and licensed river guide in the states of Utah, Arizona, Idaho and Colorado. John thinks creativity is a state of mind not a department. Malou Statt: Breathing New Life into Campaigns
Malou Statt has more than ten years of experience in marketing strategy and communications, specifically with fast-growing, small companies. With an understanding of both the challenges and opportunities fast growth presents, she provides her clients with media and analyst relations as well as writing to help them deliver their message and value proposition to key customers. During her career, Malou has generated dozens of comprehensive business plans for both online and brick-and mortar businesses looking to expand into new markets and grow their presence. In 2000, she was instrumental in developing an alliance strategy for the Sprite brand team’s Sprite/RocketCash promotion, which reached hundreds of thousands of young consumers. At Air Quality Sciences, Malou informed consumers and businesses alike about the importance of breathing fresh air, as she helped build the GREENGUARD brand and published work for Aerias.org, a provider of information on healthy indoor air. Malou also has an understanding of the retail space, working with retail industry experts from some of the world’s most respected retailers like Wal-Mart, Home Depot, and Walgreen’s over the last five years. She has ghostwritten articles and generated award nominations that have appeared in magazines including Stores, Kiosk Marketplace, and Chain Store Age. Her experience in marketing to both businesses and to consumers gives her a broad-based knowledge of PR and marketing, breathing new life into growing businesses’ campaigns. Malou received her Masters in Business Administration and Bachelor of Arts in Spanish and International Studies from Emory University. |
Peter is principal of Carabiner Outdoor, where he acts as a senior-level consultant, offering advice to clients on product positioning and how to leverage the latest market trends. Through nearly two decades of B2B and consumer PR experience, Baron has the skills to recognize new opportunities in the marketplace and help clients prepare strategies accordingly. He has also forged relations with some of the industry’s top influencers. Baron is an effective communicator who often serves as a media coach to executives of client companies, helping them to articulate key messages and prepare for journalist questions.
Martin has been fortunate to enjoy an extensive marketing and management career with companies such as GE Plastics, McDonald’s Corporation, Dunlop, ICI, Dr. Martens Footwear (Airwair Ltd.) and Ecco Footwear. He has held positions in Group Operations Management, as Regional Marketing Manager, National Account Director, Senior Director of Marketing, VP of Sales & Marketing, and CMO.
Jan knows how to get a message out to the masses, bringing more than 17 years of integrated marketing and public relations experience to her clients. Her expertise includes successful work with both business-to-business and business-to-consumer clients, developing and implementing results-oriented programs which ultimately contribute to the bottom line. The strength in Jan’s expertise comes in her ability to effectively create and manage different programs within a comprehensive marketing campaign – from media relations, to advertising, to special events, to employee communications.
Kathy specializes in strategic media relations and writing for clients in a variety of consumer and B2B industries, including experience with competitive outdoor and apparel companies like Johnson Outdoors Inc. (Eureka! tent and Silva compass brands), VO Gloves and Alexis PlaySafe. Kathy's PR career includes positions with top firms in Georgia, Pennsylvania and New York where she has honed her skills in media strategy development, creative story pitching, writing, high-profile sponsorships, product placement programs, and product award initiatives. 
Just say “go” on the project and the art direction and design engines in John Wieschhaus fire up instantly. He’s sketching ideas as quick as he can. He mentally goes through photos of people and situations that offer a springboard into great solutions. John has been sketching since his grade school days in the rest rooms. But now he’s learned the value of starting with a smart strategy to get great results. He works with the best copywriters in Atlanta so the copy resonates with the reader on an emotional level first and then sells itself in on points that are credible to the reader.
For over a decade, Malou Statt has brought a breath of fresh air to the PR and marketing campaigns of a range of fast-growing B2B and B2C companies.