Outdoor and Sports PR Expertise and Services
Whether you’re an early-stage start-up or already in high-growth mode, Carabiner Outdoor offers the right gear for your business expedition.
Our PR and marketing services enable you to gain a firm footing, while our expert counsel can help you map out a course of action and avoid the slippery slopes. From strategy-driven programs to our network of outdoor press and industry leaders, guides and gear reviewers, we work with you throughout your business lifecycle to reach new heights.
Our Service Offerings:
Strategy Development and Management
- Identity/brand creation
- Company positioning and messaging
- Campaign plan development
- Influencer targeting
- Trend and competitive analysis
- Company and product launches
- Trade show and conference strategy and exhibit services
Media Relations
- Key reporter identification
- “Contact list” creation and management
- Press tours (escorted and virtual)
- Ongoing pitching based on news and trends
- Investor relations & financial news distribution
- Media training for executives
- Product review campaign
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Writing & Creative Design
- Press releases/press kits
- Logos and letterhead
- Marketing collateral
- Search optimized web copy and design
- Product catalogs
- Trade booth and show materials
- Design graphic for apparel
- Create and design TV spots and videos
Sponsorships
- Brand & product promotion at
grass-roots events
- Endorsements from industry
influencers (athletes, guides, etc.)
- Product placement in television
shows & major motion pictures
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| “When Kathy managed public relations for Eureka! tents and Silva compasses, she worked tirelessly to learn all new products, create press releases, conduct media relations, and otherwise assist with special projects needed to carry out the day-to-day tasks of keeping our brands front and center in the media. Her depth and breadth of knowledge of our company's products was first rate — like she was one of us. In fact, she was credited by one of our senior managers as being ‘the hardest working individual’ at our annual trade show, in which her back-to-back appointments with the media ensured that our products were top of mind.
Our working relationship continued even when Kathy advanced her career as a freelancer, although we did not have a contractual relationship. It was during this time that Kathy helped secure the coveted magazine cover of one of our industry's top magazines to announce our new product launch, which is still one of our most prominent PR hits to date.”
- Kristin Jankowski, Marketing Communications Manager for Eureka!, Silva, and Tech4O Consumer Products of Johnson Outdoors Inc. on Carabiner team member Kathy Cabrera
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